Call me Patz.
I run Barbarus Branding & Design Co., a freelance graphic design studio focused on branding, print, and digital work. My work is built on proven frameworks and thoughtful processes that help me create distinctive, meaningful visuals for every client.
Before anything else, I listen. By understanding your goals, challenges, and overall vision, I’m able to create designs that feel intentional and aligned with who you are. Every project is made with purpose, ensuring the final result works hard for you.
About Barbarus
Barbarus is my freelance graphic design studio. I apply proven design principles to contemporary projects that require structure, consistency, and long-term usability. Work is system-driven, with an emphasis on strong composition and visual identities that remain consistent and scalable across all formats.
Methodology
Design Philosophy
A project should look good and make sense, without one coming at the expense of the other. Good design is structured, coherent, and easy to use with decisions guided by hierarchy, readability, and purpose. Visual systems should be flexible enough to adapt across different contexts and formats while remaining consistent and recognizable.
Influence, Skills, Expertise
I’m inspired by Swiss International Design styles, punk and alternative music culture, fantasy imagery and storytelling, and the visual language found in tattoo and print culture. My strengths lie in building visual identities, branding, communicating information via effective layouts, and creating digital experiences that feel intuitive.
Approach & Values
I value simplicity, solid processes, and straightforward communication. Design decisions should be rooted in intent and reasoning, while usability should be part of the process from the very beginning. The goal is to create work that’s sustainable over time and performs well within real-world applications.
Process & Workflow
My processes are built to be consistent, streamlined, and client-focused. It all starts with listening. This means understanding what the client needs, what they feel is missing, and what their desired outcomes look like. A structured workflow helps keep projects efficient and ensures clients know what to expect at every stage of the project.
Discovery
Clients complete a discovery form before the first meeting, allowing us to focus immediately on goals, preferences, and direction.
Design & Development
Concepts are developed through research, comparative analysis, trends, and an understanding of the brand’s context. Ideas are tested, refined, and shaped into clear visual directions.
Review & Revision
Work is presented, feedback is gathered, and revisions are made based on what works and what doesn’t, aiming for alignment with the client’s vision.
Finalization & Handover
Final deliverables are prepared and delivered through a user-friendly client portal. Regular updates continue throughout the entire process to maintain clarity and transparency.