Heathen Apparel Co.
Project Info
Visual identity and brand guidelines for Heathen Apparel Co., a fictional streetwear apparel brand influenced by punk, nature, and Norse symbolism. The project focused on creating a logo system, typography standards, colour palette, and apparel applications that could translate across clothing, labels, packaging, and promotional materials.
Project Details
Heathen Apparel Co. was developed as a streetwear identity with a raw, rebellious tone supported by a controlled brand system. The direction merges punk and grunge references with a more rustic, nature-driven edge, giving the brand a harsher visual attitude without letting the system collapse.
The identity uses a custom mark and wordmark designed for apparel use, supported by defined typography rules and colour applications. Brand guidelines document logo usage, spacing, type hierarchy, and application standards, creating a system that can move between digital layouts and physical products without losing recognition.
Mockups show the identity applied across apparel pieces including a t-shirt, cap, and sweatshirt. These applications test how the mark performs across different materials, scales, and placements, keeping the brand practical for merchandise while maintaining its streetwear tone.
