Wagh Bakri

The redesign simplifies a crowded layout and reorders information to establish a stronger hierarchy across panels. Product name, variant, and key details are prioritized, with supporting content grouped into consistent zones for easier scanning in retail conditions.

A warm orange primary palette replaces the dominant red, paired with deep red accents and controlled gold highlights. This shift increases shelf visibility while retaining brand familiarity. A subtle South Asian floral pattern is integrated as a background system, adding cultural context without competing with core information.

Typography is reduced and standardized to improve legibility at distance and in-hand. Iconography and ingredient callouts are consolidated to avoid repetition. The structure is carried across front, back, and side panels to keep the system consistent.

The pack format moves to a functional flip-top box with tab locks, supporting repeated use and a more considered opening experience. The result is a packaging system that reads faster, holds together across touchpoints, and presents the product with more control.