Project Info

Logo design for Grill & Gas Solutions, a BBQ cleaning and gas maintenance business serving residential clients and small-to-medium food service operations. The project focused on creating a recognizable emblem system with strong service cues, practical legibility, and a visual tone suited to both homeowners and professional kitchens.

ASC logo and wordmark.
GGS business card mockups.
Mockup of a GGS branded instagram post.
Mockup of a GGS branded pickup truck.

Project Details

The logo was designed to communicate heat, fire, and reliability without making the business feel overly industrial or generic. The direction draws from vintage firehouse emblems, using a badge-style structure that gives the mark a sense of confidence and familiarity while keeping the overall build clean enough for modern use.

The wordmark carries the main visual weight, with “Solutions” treated as the dominant element for immediate recognition. An abstract grill and flame icon sits in the upper portion of the emblem, reinforcing the service category without competing with the name. A secondary grill-grate element is placed along the lower curve, giving the mark a direct connection to BBQ cleaning and maintenance.

The red and white palette, supported by a yellow-orange border, references fire and heat while maintaining strong contrast across digital, print, and social applications. The final logo gives the business a bold, memorable identity that can hold up on Instagram graphics, uniforms, vehicle decals, service materials, and other brand touchpoints.

    • 9
      Logo Design
    • 9
      Icon Design
    • 9
      Brand Identity
    • 9
      Brand Assets
    • 9
      Visual Identity
    ASC design process for Lemi the Pig.
    ASC process from initial wordmark concept to final concept.
    Grill and Gas Solutions black monochrome logo and wordmark.
    Grill and Gas Solutions white monochrome logo and wordmark.